Category: Expertise

Commercial success in China: Know Your Consumers

Commercial success in China: Know Your Consumers

The Chinese market may seem vast, but it is far from homogeneous. So while there are real opportunities for many business sectors, it is essential to study the structure of this market and its dynamics in advance. Indeed, if you want to do business in China for the long term, it’s essential to understand the mindset of the Chinese consumer. Influenced by a unique combination of traditional culture and modernity, these consumers have specific expectations that companies must recognize and satisfy.

Understanding the Chinese consumer

Understanding the Chinese consumer is the first step for any company looking to expand into China. A brief overview of consumer habits and interests.

Cultural values and their influence on buying habits

China, with its thousands of years of history, has a deeply rooted culture that can influence buying behavior. Certain values, such as respect for family and the value of saving, guide consumer choices and set the pace for certain purchases. For example, on special occasions such as Chinese New Year, it’s common to give expensive gifts to show respect and affection.

The Importance of Brand and Quality

Chinese consumers place a high value on brand reputation and product quality. A well-known brand is often associated with reliability and superior quality. For this reason, many foreign companies with a good international reputation have a clear advantage in the Chinese market.

The Role of Social Media and Influencers

With the rise of technology and the mass adoption of smartphones, social media plays an important role in the lives of Chinese consumers. Platforms such as TikTok have become essential sources of information for consumers. Influencers have a significant impact on purchasing decisions as they are perceived as reliable and authentic sources of information. They drive this digital commerce by offering live streaming on the main Chinese platforms, where they present products and generate a sometimes colossal volume of sales The rise of live streaming in China, a hot new sales channel – VVR International, strategic development, production, sourcing, distribution…

Meeting consumer expectations

Responding effectively to the needs of Chinese consumers requires an adapted and innovative approach, supported by a tailored marketing strategy and a multi-channel distribution network – Supply Chain & Distribution – VVR International, strategic development, production, sourcing, distribution… Here’s how companies can adapt to these expectations to ensure their success.

The Importance of Localizing Products and Services

China is a huge country with cultural and regional diversity. What works in one region may not be as effective in another. Therefore, localization of products and services is critical. This means not only language translation, but also adapting products, packaging and communication to local tastes, preferences and needs.

Customer service: a key element in gaining trust

Chinese consumers place a high value on customer service. Fast, efficient and courteous service can have a significant impact on brand perception. What’s more, word of mouth is powerful in China. A single bad customer experience can quickly spread across social networks and damage a company’s reputation.

Current and future trends to watch

The Chinese market is evolving rapidly. Companies need to stay on top of the latest trends and adapt accordingly. For example, the rise of e-commerce and certain platforms unknown in Europe, the growing importance of sustainability, and the appeal of local products are all trends that companies need to consider in their strategy.

Tips for foreign companies

Entering the Chinese market can seem daunting, but with the right strategies and a thorough understanding of the terrain, foreign companies can thrive. Discover some essential tips for successfully navigating this dynamic market.

Market Research and Local Partnerships

Before entering the Chinese market, it’s essential to conduct in-depth market research to understand local nuances. Working with local partners can also be advantageous, as they have intimate knowledge of the market and can help navigate the complex Chinese business landscape.

Adapt Marketing and Communications Strategies

Marketing and communications in China are very different from those in the West. Companies must adapt their messages to resonate with Chinese consumers. This may include using local celebrities for advertising campaigns or participating in local festivals and events to increase brand exposure. Relying on a local employee to represent the brand or product in China is an advantage when launching in China. Thanks to Portage Salarial, it is possible to hire a Chinese sales representative without having to set up a legal entity in China. In fact, VVR International provides a legal home for your employee. As part of our “PEO services, we manage your employee’s administrative affairs and act as an intermediary for the payment of salaries and other fees;

Understanding Local Regulations and Standards

China has its own regulations and standards for trade, quality and safety. Foreign companies need to ensure that they comply with these regulations and keep abreast of developments to avoid legal problems. This may involve working with local experts or consultants to ensure compliance.

The bottom line: Navigating the Chinese market with confidence

China, with its ever-evolving market and demanding consumers, offers immense opportunities for companies that are able to adapt and innovate. By focusing on localization, building strategic partnerships, and staying on top of the latest trends, companies can thrive in the Chinese market.

With over 24 years of experience, VVR International has assisted numerous European companies in their industrial and commercial development in China. Whether you’re looking to establish local brands, sell through distribution networks, recruit the best local talent on your behalf, or use the PEO services, VVR International’s teams are ready to assist you in your development project.

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Strategies for standing out in the ultra-competitive Chinese market

Strategies for standing out in the ultra-competitive Chinese market

The Chinese market is attractive, but with aggressive local competition and consumers with ever-higher expectations, how can a foreign company really stand out and win the trust of Chinese consumers? In this article, we’ll explore some proven tips for succeeding in this dynamic and sometimes unforgiving market, even in the face of fierce competition. Whether you’re new to the market or looking to consolidate your presence, these strategies could be the key to your success in China.

Understand and adapt to the Chinese culture

Entering the Chinese market without a thorough understanding of its culture and nuances is a common and costly mistake. Here are some key elements to keep in mind:

Importance of localization:

Chinese consumers appreciate brands that speak to them in their own language and respect their customs. This is more than just translation. Localization means adapting your messaging, design, and even aspects of your product or service to resonate with local audiences. Implementing a targeted, specific marketing strategy is essential to establishing yourself in the marketplace.

Cultural nuances:

From the color of packaging to local festivals, being aware of cultural nuances can help your company avoid major faux pas. For example, red is a lucky color in China, while white is often associated with mourning.

Work with local partners: Working with local partners, distributors and/or retailers can not only ease market entry, but also enhance your brand’s credibility. They can help you navigate regulatory complexities and better understand consumer preferences.

Maximize your digital presence

China is one of the most connected countries in the world, with a highly active population on digital platforms. Here’s how to optimize your online presence to reach and engage this audience:

The Chinese Social Media World:

In China, the main social networks are WeChat, Weibo, and Douyin. Each of these platforms has unique features and audiences that require tailored content strategies. For example, WeChat is ideal for CRM, while Douyin (the equivalent of TikTok) is essential for viral marketing. L’essor du live streaming en Chine, nouveau canal de vente en vogue – VVR International, développement stratégique, production, sourcing, distribution…

E-commerce and distribution platforms:

With platforms such as Tmall, JD.com and Pinduoduo, online commerce is a booming industry in China. Pinduoduo : l’avenir du e-commerce chinois – VVR International, développement stratégique, production, sourcing, distribution…. It’s essential to provide a smooth user experience and understand the nuances of Chinese e-commerce, such as specific “shopping days” (e.g. Singles’ Day).

Tailor content to the Chinese audience:

Create content that speaks directly to your Chinese consumers. This may mean working with local KOLs, producing customized videos, or even launching advertising campaigns specific to certain regions or cities.

Build strategic partnerships and collaborations

Collaboration is often the key to success, especially in a market as diverse and vast as China. Here’s how you can use collaborations to strengthen your position:

Work with recognized local brands:

Partnering with established Chinese brands can open doors for you and make it easier for the local public to accept your product or service. These collaborations can take the form of co-branding, cross-promotion, or joint marketing campaigns.

Attend trade shows and local events:

These events are an opportunity to meet potential partners, understand market trends, and showcase your products directly to Chinese consumers.

The Art of Succeeding in China: Adapt and Persevere

The Chinese market can be complex to navigate, but with a thorough understanding of the culture, the implementation of a multi-channel distribution strategy, and strategic alliances, your company can launch and sustain its business in China.

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Recruiting in China: Avoid classic mistakes

Recruiting in China: Avoid classic mistakes

Entering the Chinese market requires a well-thought-out strategy, especially when it comes to recruitment. The Chinese market is not only vast, it’s also complex to understand. Navigating the Chinese business landscape without making mistakes can seem like a daunting task. But with the right information and careful preparation, it’s possible. This article aims to guide you through the common pitfalls of recruiting and managing human resources in China to help you find and hire the best talent.

Understanding the Chinese Job Market

China is unique, both culturally and economically. Before you begin the recruitment process, it’s important to understand some of its unique characteristics.

Cultural peculiarities:

Chinese culture emphasizes hierarchy and respect. During interviews, for example, it’s not uncommon for candidates to be modest and downplay their accomplishments. Being able to read between the lines is essential to accurately assess their abilities.

The value of guanxi:

In China, relationships, or “guanxi,” play a paramount role. Guanxi is more than a professional network. It’s a complex web of personal relationships that can influence hiring decisions. Failing to take this into account can mean missing out on quality candidates or, conversely, leading you to make less prudent hires.

In short, the key is to adapt and integrate rather than impose a Western approach.

Common recruiting mistakes to avoid:

Success in China often depends on the ability to learn and adapt quickly. To avoid common faux pas, here are a few mistakes to avoid:

Inappropriate job offers:

Simply translating a job posting is not enough. It’s crucial to contextualize it for the Chinese market. For example, expected benefits and job descriptions may differ from those in the West. The choice of job title is also an issue to be aware of in order to receive appropriate applications.

Underestimating the employer brand:

In China, a company’s image is paramount. Candidates often research a company’s reputation before applying. Make sure your brand is strong and well-received locally.

Ignore local regulations:

Chinese labor laws are strict and can vary from region to region. Make sure you are in compliance to avoid potential penalties.

While these mistakes are common, they can be avoided with proper preparation and in-depth knowledge of the local context.

How to streamline the recruitment process ?

To successfully recruit in China, here are a few key tips to optimize your approach:

Work with local experts:

Working with local specialists or recruitment agencies such as VVR International, which has a dedicated HR department and team, can help you better understand the professional landscape, education system, training courses and diplomas awarded, while effectively targeting ideal candidates.

Focus on ongoing training:

Chinese employees value training and development opportunities. Offer attractive programs to attract and retain top talent.

Multi-channel approach:

Don’t limit yourself to traditional recruitment platforms. Use a combination of job boards, social networks and networking events to reach a wide range of potential candidates.

Getting started in China requires a thoughtful, customized approach. Follow these tips to maximize your chances of success.

Enter the Chinese market with confidence

There is no denying the potential of the Chinese market. However, the key to success lies in a thorough understanding of its unique landscape and cultural idiosyncrasies. By avoiding common recruitment mistakes and adopting a well-thought-out strategy, companies can not only succeed, but also build lasting and beneficial relationships with their Chinese employees.

Never underestimate the importance of preparation. By investing time and resources in a thorough understanding of the market, working with local experts, and continually developing your team, you’ll be well positioned to make the most of this dynamic market.

Enter China with confidence, but always with a willingness to learn and adapt. Your success will depend as much on your preparation as on your ability to evolve.

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Journey to the Heart of China’s Major Business Cities

Journey to the Heart of China’s Major Business Cities

With its sustained growth and immense market potential, China has become a popular destination for many foreign companies. However, the country is vast, and each city is a universe in itself, with its own peculiarities and opportunities. The art of succeeding in China lies not only in understanding its culture and economy, but also in choosing the right location in line with your strategy and objectives.

The economic pillars: Shanghai and Beijing

Shanghai: The Gateway

Formerly known as the “Paris of the East”, Shanghai is now at the heart of China’s economy. In addition to being a major financial center, this dynamic metropolis is a cultural melting pot that attracts talent from around the world. Its importance as a commercial hub offers a wealth of opportunities for foreign companies, whether in finance, trade or technology. A large proportion of the population has considerable purchasing power and a lifestyle compatible with the consumption of Western products. Shanghai is therefore a prime market for foreign companies, whose strategic interest is reinforced by the rich industrial fabric nearby.

Beijing: the heart of the nation

Beijing’s splendor is not limited to its historical and architectural heritage. As the capital of China, it is the nerve center where the most important political decisions are made. This proximity to power is an asset for companies looking to build strong relationships with regulators or understand the nuances of government policy. It is also a popular tourist destination for foreigners, but especially for Chinese who take advantage of their vacations to spend a few days in the capital. Beijing is also home to a growing technology ecosystem, with Zhongguancun often referred to as the “Silicon Valley of China”. Between innovative start-ups and established companies, the opportunities for foreign companies here are vast.

Innovation hubs: Shenzhen and Hangzhou

Shenzhen: the epicenter of innovation

Once a small fishing village, Shenzhen has become a global innovation hub over the past four decades. Today, it is home to technology giants such as Huawei and Tencent. The city’s electric atmosphere, combined with business-friendly policies and a commitment to innovation, make it a prime destination for start-ups and foreign technology companies.

Hangzhou: the cradle of entrepreneurship

Just an hour by train from Shanghai, Hangzhou, famous for its picturesque scenery, is the birthplace of e-commerce giant Alibaba. In recent years, the city has seen the emergence of a dynamic entrepreneurial environment supported by government initiatives. Hangzhou’s high-tech zones, such as the Qiantang River Valley Science and Technology Park, provide incentives for start-ups, and the presence of e-commerce leaders offers great opportunities for foreign companies to collaborate and integrate.

Diversity and potential: Guangzhou, Chengdu and Tianjin

Guangzhou: trading with the world

Guangzhou, one of China’s oldest trading cities, is still a major commercial hub, especially for import-export. The Canton Fair, China’s largest trade fair, attracts companies from all over the world every year. With privileged access to the Pearl River Delta, one of the world’s major manufacturing centers, Guangzhou is strategic for production and distribution-oriented companies.

Chengdu: Charm of the West

A world away from the hustle and bustle of the coastal cities lies Chengdu, the peaceful capital of Sichuan. Known for its pandas and spicy cuisine, the city is also a burgeoning technology hub. Thanks to government incentives, Chengdu is attracting both domestic and foreign companies. Its strategic location as a gateway to western China makes it ideal for companies looking to position themselves in this fast-growing market.

Tianjin: Industrialization and Modernity

Close to Beijing, Tianjin is a major industrial center with a modern infrastructure. It is home to several economic and technological development zones that facilitate the establishment of foreign companies. Tianjin is also a port city, which facilitates trade and export logistics.

Conclusion: Which destination to choose?

Although interconnected and open to the country as a whole, each city has its own advantages and challenges for companies looking to set up in China. The choice of location should be made after a careful assessment of your company’s needs and the opportunities each city has to offer. Whether you’re attracted by the dynamism of Shanghai, the innovation of Shenzhen, or the potential for expansion in Chengdu, it’s important to align your choice with your company’s long-term vision.

But it’s also important to remember that, far beyond its megacities, China has a wealth of densely populated, fast-growing secondary cities that could become the hubs of tomorrow. Analyzing and developing a strategy with the help of an expert with detailed knowledge of China’s economic geography, such as VVR International, can be the key to ensuring a successful first step in the country.

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Efficient Recruitment and Portage : Rapid and Successful Deployment in China

Efficient Recruitment and Portage : Rapid and Successful Deployment in China

The Chinese market offers strong economic potential and is attractive to international companies. However, there are a number of hurdles that need to be overcome in order to be successful. Firstly, recruitment is one of the biggest challenges for companies looking to set up in China. That’s why it’s wise to seek advice and support at this crucial stage of your development strategy in China. Once the talent is selected, it’s time to set the terms of the relationship, which will depend on the stage of development of the company in China. If you’re just starting out in this market, or if you want to assess the opportunities for your business in the country before considering setting up your own structure, then portage salarial may be the solution. Portage salarial allows companies that are not physically present in China to quickly hire a new employee. The employee can then perform tasks locally, delegating the administrative and legal management of the employee position to a third-party company based in China.

Understanding Portage and PEO services in China

Wage portage is a three-way relationship between a management company, a professional and a client company. Instead of hiring an employee directly, a company can go through a “portage salarial” company. The “portage” company then handles all the administrative and legal formalities associated with the employment. (https://www.vvrinternational.com/en/succeeding-in-china-portage-services-to-get-started/)

Why is this important in China?

Legal compliance:

The legal framework for employment in China is complex and evolving. Using the portage solution ensures that companies remain compliant with local laws and regulations without having to master them themselves.

Flexibility:

Companies can test the Chinese market without setting up a legal entity. This allows for faster expansion with less financial risk.

Ease of administration:

All aspects of employment contracts, payments, benefits, and taxes are handled by the Portage company. This frees the client company from administrative management and allows them to focus on their core business.

Access to a talent network:

Freelance administration companies with a specialized HR department staffed by experts familiar with the Chinese labor market have privileged access to a network of qualified professionals. This local presence combined with HR expertise is particularly beneficial for foreign companies that are not yet familiar with the specifics of the Chinese labor market.

In many cases, the use of “portage salarial” is the most appropriate solution for companies wishing to expand in China. Not only does it allow you to navigate the legal labor landscape with confidence, it also offers unrivaled speed of implementation, flexibility and efficiency.

Strategies for Identifying and Attracting Top Talent through Portage and PEO services

A company’s success depends largely on the quality of its talent. This is especially true in China, where competition for skilled professionals is fierce and the talent pool is the size of the combined American and European pools. Here’s how companies can optimize their recruitment strategy:

Use local tools:

The Chinese market has its own job search and professional networking platforms. Rather than relying solely on Western platforms, companies should explore tools such as Zhaopin or 51Job to access a wider pool of candidates.

Work closely with specialized companies that offer Portage and PEO services in China:

By working closely with an HR consulting firm such as VVR RH, companies can benefit from sound advice on how to position their job offers, salary expectations, and more.

Consider Chinese culture:

Corporate culture in China is heavily influenced by traditional Chinese culture. Appreciating aspects such as respect, loyalty, and professional stability can make all the difference in an interview.

Provide training and development opportunities:

Chinese candidates value ongoing training opportunities. By partnering with Portage companies that offer such training, companies can stand out from the competition.

Contractual clarity:

Make sure the terms of employment are clearly defined. With Portage Salary, this is made easier because the Portage company manages these aspects while ensuring compliance.

It is important to recognize that the Chinese market is unique. By adapting the recruitment strategy to the needs and expectations of Chinese professionals, while relying on freelance administration, companies can truly maximize their chances of success.

Ensure Successful Integration of Employees Recruited Through Portage  and Strengthen Your Collaboration Through Incubation

The act of hiring is only the first step in an ongoing employer-employee relationship. To ensure a successful long-term collaboration, it’s critical to facilitate the smooth integration of new employees:

Thorough training:

Make sure employees fully understand their roles, responsibilities, and expectations. As part of their incubation services, Portage companies can often provide customized training and a welcome home for foreign employees to help bridge cultural or language gaps.

Ongoing support:

Assign a mentor or consultant to guide the new employee through the initial stages of integration. VVR International’s HR team ensures smooth communication between foreign companies and expatriates, and is on hand to help solve any problems or adjustment difficulties that new expatriates may encounter in China.

Facilitate administrative management:

One of the great strengths of independent management is that it simplifies administrative procedures. This allows new employees to focus on their work without having to worry about bureaucratic aspects such as obtaining insurance or managing tax deductions.

Company culture and values:

Although portage administration allows for some distance between the client company and the employee, it is important to ensure that the company’s values and culture are well communicated. Integration sessions, workshops and regular meetings can help build a sense of belonging.

Provide regular feedback:

The first few months are critical to the employer-employee relationship. Be sure to provide regular, constructive feedback to set the employee up for success.

With a successful integration, not only does the company benefit from a dedicated and productive employee, but it also strengthens its reputation as an employer of choice, making it easier to recruit in the future.

Portage combined with hiring the right talent: the winning strategy for success in China

Rich with opportunities and challenges, China is an expansion territory for many international companies. But if you really want to get a foothold and succeed, mastering recruitment is crucial. Portage Salarial is emerging as a winning strategy, not only to facilitate the recruitment process, but also to ensure the integration and retention of top talent.

With over two decades of experience, VVR International has positioned itself as an invaluable partner to European companies seeking to establish and thrive in China. By taking over critical tasks such as drafting employment contracts, managing human resources, payroll, administration and much more, VVR ensures that companies can focus on their core business.

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Portage vs setting up a business in China: The duel

Portage vs setting up a business in China: The duel

Once the Chinese market has been identified as a real opportunity, there are two main strategies for accelerating your business development in China: portage and setting up a local company. While China continues to be a popular destination for international expansion due to its vast and dynamic market, choosing the best approach to enter requires careful consideration. By simplifying the process, portage appears to be an attractive option for companies wishing to test the waters. On the other hand, setting up a local entity offers an unparalleled level of control and commitment. However, each option comes with its own set of advantages and disadvantages. This article will examine these two strategies in detail, weighing up the pros and cons, to help companies make an informed choice tailored to their needs and objectives in China.

Advantages of Portage services in China

Portage salarial is a solution that enables a company to hire an employee in China without having to set up a local legal entity. Here are the main advantages:

Administrative simplification

Avoid the complexities involved in setting up and managing a local entity. The freelance administration company handles all the administrative, tax and social security formalities for you, and can even physically house your employee in its premises in China.

 

Financial flexibility

With portage solution, no investment is required to set up your team in China. The only costs are the actual operating costs (salaries, travel expenses, etc.). Companies can therefore test the Chinese market with minimal investment and a limited commitment.

Absence of legal and regulatory risks

The portage company masters Chinese labour legislation and takes care of the employee’s legal obligations and administrative management, thereby reducing the risks for the foreign company.

Speed of implementation

Once the new employee has been selected, companies can start their activities in China almost immediately, without waiting for the long lead times involved in setting up a company.

Disadvantages of portage in China

While portage offers a simplified entry into the Chinese market, it also has its limitations:

Potential long-term costs

Although less expensive initially, portage can become costly over time, particularly if the company wants to increase the number of employees working in China. In this case, portage is a temporary solution until a local legal entity can be set up. VVR International supports companies from the recruitment of their first employee to the setting up of their own entity in China.

Dependence on a third party

Trust in a portage company imposes a dependence that can limit strategic autonomy. This is why it can be a transitional solution. This first stage can be part of a development project. If you are planning to set up a long-term presence in China, we recommend that you use a company offering a strategic diagnosis and a range of services to support your development and ensure the long-term future of your business.

Less control over operations

By delegating the administrative, tax and legal aspects, companies can feel a lack of direct control over their activities and their employees. This can be countered by implementing effective communication and monitoring tools that are accessible in both Europe and China.

Advantages of setting up a business in China

Opting to set up your own business in China is an ambitious move that offers a number of significant advantages:

Full control over operations and strategy

Having your own business gives you total control, enabling you to adjust strategy and operations in line with market needs and opportunities.

Potential for growth and expansion

With a solid structure, companies have the freedom to grow, invest and expand without limitations.

Recognition and credibility in the local market

A local presence, by opening stores or premises dedicated to its business or to the distribution of its products, strengthens the confidence of Chinese consumers and partners, facilitating business relationships.

Cultural and market adaptability

Proximity to the market allows us to understand consumers even better, and to adapt more finely to cultural and commercial specificities.

Disadvantages of setting up a business in China

Despite its advantages, setting up an entity in China is also fraught with pitfalls that should not be overlooked:

A long and complex process

setting up a business in China can be an obstacle course, with lengthy and sometimes opaque administrative, regulatory and legal procedures.

Legal and regulatory risks

China has a distinct legal and regulatory environment that can pose challenges for foreign companies. Failure to comply with regulations can result in severe penalties.

High initial costs

Unlike freelance administration, setting up a business requires a substantial initial investment, particularly in terms of capital, time and resources.

Cultural and linguistic barriers

Cultural differences can lead to misunderstandings and require constant adaptation.

Optimise your expansion in China with VVR International

The decision between portage and setting up a company in China is a crucial one, and largely depends on each company’s objectives, resources and long-term vision. While portage offers a quick and less risky entry into the Chinese market, a long-term vision with ambitions for solid expansion might lean towards setting up a company, despite its initial challenges.

However, this is not a choice to be made alone. With 23 years’ experience and more than 1,000 successful projects under its belt, VVR International is your trusted partner for securing and sustaining your business development in China.  VVR International carries out an initial diagnosis and works with you to devise a development strategy tailored to your business. VVR International then has the necessary licences and a dedicated HR team to recruit and support your employee in China or to help you set up an entity in China. Whatever your decision, VVR’s expertise will be a major asset in your conquest of the Chinese market.

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Success in China: Managing your local teams brilliantly

Success in China: Managing your local teams brilliantly

China, with its dynamic economy and large population, offers countless opportunities for foreign companies looking to expand their global presence. Yet succeeding in China is about more than simply bringing products or services to market. At the heart of this success lies the ability to manage local teams effectively, a task that requires a deep understanding of Chinese culture and the country’s specific business environment. This article aims to enlighten companies on the nuances of management in China and to provide practical advice on how to build a strong and successful corporate culture.

Understanding Chinese culture at work

The Chinese business world is deeply rooted in its rich history and traditions. To effectively manage teams in China, it is essential to understand some key elements of the local business culture.

The predominant role of the hierarchy

In China, respect for hierarchy is sacrosanct. Employees often expect clear direction from their superiors and are used to a hierarchical structure. As a manager, it is crucial to recognise and respect this system, while creating an environment where employees feel confident to share feedback and ideas.

Guanxi (relationships) in business

Guanxi is a concept that refers to the importance of relationships in the Chinese business world. Building and maintaining solid relationships is fundamental to success. It’s much more than just a professional network; it’s a symbiosis based on mutual respect, trust and reciprocity. Incorporating this element into your management approach can greatly improve team collaboration and effectiveness.

Particularities of teamwork in China

Unlike some Western cultures where individualism can be valued, in China group harmony often takes precedence. Teams tend to value cohesion and avoid direct conflict. It is therefore essential to promote an environment where each member feels valued and where open communication is encouraged.

Best practices for effective management

Managing a team in China can be a challenge for those unfamiliar with the local culture. However, by adopting certain best practices, it is possible to successfully navigate this complex landscape.

Give priority to clear communication

Language and cultural barriers can often lead to misunderstandings. It is essential to ensure that expectations are clearly defined and understood. Using translation tools, organising regular training sessions and encouraging question-and-answer sessions can help ensure smooth communication.

Promoting training and skills development

The Chinese commercial landscape is changing rapidly. To stay competitive, it’s essential to invest in ongoing training for your teams. This can include technical training, language courses or cultural workshops.

Recognising successes and tackling challenges

Recognition is a powerful motivator. Celebrating successes, whether big or small, can boost team morale. Similarly, when it comes to challenges or problems, it’s best to approach them constructively, looking for collaborative solutions rather than pointing fingers.

Building a solid, appropriate corporate culture

Creating a corporate culture that resonates with local employees while retaining the company’s global identity is a delicate balance to strike. Here are a few key points to help you succeed.

The fusion of Chinese and Western values

It is not simply a matter of transposing a Western corporate culture to China. It is essential to understand and integrate Chinese values. This might involve taking account of local festivities, adopting preferred modes of communication or introducing managerial practices that resonate more with the local ethos.

Fostering a culture of innovation

The Chinese market is extremely competitive and constantly evolving. Encouraging innovation, initiative and flexibility within the team can help the company stay at the forefront and adapt quickly to new trends and opportunities.

Putting trust at the heart of relationships

Trust is the cornerstone of any successful business relationship. This is particularly true in China, where guanxi plays a central role. Establishing a culture of mutual trust, where employees feel valued and listened to, can greatly enhance commitment and job satisfaction.

Towards a prosperous future: conclusions and next steps

Navigating the Chinese business landscape, rich in opportunities but also in challenges, requires a tailored approach that respects local particularities. Success in China depends not only on a sound business strategy, but also on the ability to build and manage high-performance local teams.

The key elements discussed in this article, from understanding Chinese workplace culture, to adopting best managerial practices, to building a solid corporate culture, are all cornerstones for success in China.

 

As the Chinese market continues to evolve, it is essential for companies to remain flexible, invest in ongoing training and ensure that their management approach is adapted to local realities. By putting these principles in place, foreign companies can not only succeed in China, but also build lasting and mutually beneficial relationships with their local teams.

VVR International and its VVR HR team can help you set up a management style that is adapted to international companies and to the way Franco-Chinese teams operate.

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Succeeding in China: Portage services to get started

Succeeding in China: Portage services to get started

The Chinese market offers enormous opportunities for foreign companies. However, setting up in China can be a major challenge, especially when it comes to the legal and administrative aspects. That’s where freelance administration comes in, as a flexible and effective solution to facilitate your entry or expansion into the Chinese market. In this article, we explore the keys to successful thanks to Portage services in China, to help you develop and sustain your local business with complete peace of mind. Business development – VVR International, strategic development, production, sourcing, distribution

Understanding Portage and PEO services in China

Definition of Portage

Employee portage is a service that enables a company that does not have a legal entity in China to delegate the administrative management of its employees to a portage company. This system is particularly useful for foreign companies that are not yet fully established and wish to initiate or accelerate their development in China. VVR International will take care of the administrative, legal and physical (if necessary) hosting of your Chinese or foreign employee as part of its “portage salarial” services. .Recruitment & Portage – VVR International, strategic development, production, sourcing, distribution…

The legal context in China

China has its own employment laws and regulations, which can be complex. It is therefore crucial to work with a “portage” company that understands the Chinese legal framework and has all the necessary licences to offer this service legally in China. VVR International is the only European company with licences recognised by the Chinese authorities to recruit and manage employees throughout China.

Advantages and disadvantages

The benefits include flexibility, reduced administrative costs and legal compliance. However, it is essential to choose the right partner to avoid disadvantages such as hidden costs or compliance issues.

Freelance administration in China: the start of a development strategy – VVR International, développement stratégique, production, sourcing, distribution…

How to choose a freelance administration company in China

Selection criteria

When it comes to choosing a portage company, a number of criteria need to be taken into account. Among them, experience in the Chinese market, cost transparency and reputation are essential.

Questions to ask

Before committing yourself, ask specific questions about the services offered, proximity, charges, legality and how to cancel the contract. This will help you avoid unpleasant surprises.

Avoiding common pitfalls

Be wary of companies that promise “turnkey” solutions without providing details. Also beware of hidden charges and make sure you read the terms of the contract carefully.

Key steps to successful freelance administration in China

Planning and budget

The first step to successful freelance administration in China is careful planning. Draw up a realistic budget that takes into account not only direct costs, but also administrative costs and other unforeseen expenses. Define your objectives and establish an appropriate development strategy.

Human resources management

Effective human resources management is crucial. Make sure that the freelance administration company you choose offers human resources management services, such as recruitment, incubation, human resources monitoring and performance monitoring. Identifying your needs, selecting the right profile and then training them are decisive factors in the long-term success of your development project in China.

Monitoring and assessment

Finally, it is essential to put in place monitoring and evaluation mechanisms to measure the effectiveness of freelance administration. This will enable you to adjust your strategy accordingly.

Conclusion: Put the odds in your favour with VVR International

As you can see, portage is a fast, legal and effective solution for securing your new market in China. VVR International offers you a full range of services to help you set up successfully by supporting you at every stage of your project. From rapidly setting up an operational team to managing complex administrative procedures, VVR International is your partner of choice. Home – VVR International, strategic development, production, sourcing, distribution

In addition to its portage and PEO services, VVR International can help you to recruit and manage your staff, while offering you suitable residential options thanks to its offices in four strategic areas in China. Their presence in France and China ensures that you receive quality support and assistance. Their presence in France and China guarantees you high-quality support and assistance.Areas of expertise – VVR International, strategic development, production, sourcing, distribution…

To find out more, we invite you to contact our experts for tailor-made support: Contact

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Advancing Frontiers: The Rise of Minimally Invasive Surgical Techniques

Advancing Frontiers: The Rise of Minimally Invasive Surgical Techniques

In the realm of medical science, the evolution from open surgical procedures to minimally invasive surgical techniques marks a significant stride towards better patient care and enhanced operational efficiency. This shift not only epitomizes the advancement of medical technology but also mirrors the relentless pursuit of reducing surgical invasiveness and the associated risks. The focus of this article is to unravel the various minimally invasive surgical techniques currently in use, the ongoing research aimed at honing these methods, and the global implications of such medical innovations.

Unveiling Modern Techniques

The scope of minimally invasive surgical techniques is continuously expanding, thanks to relentless innovations in medical technology. Here’s a glance at some of these modern techniques.

Laparoscopy

Known as keyhole surgery, laparoscopy is widely used in gastrointestinal, gynecological, and urological surgeries. Recent advancements include the integration of artificial intelligence (AI) and robotic assistance, enhancing surgical precision, but also Single-Incision Laparoscopic Surgery (SILS), Natural Orifice Transluminal Endoscopic Surgery (NOTES), and telementoring, which have shown promise in bettering surgical outcomes and patient recovery times. The global market for laparoscopy devices is projected to grow at a CAGR of 6.5% from 2020 to 2030, reflecting the escalating adoption of this technique.

Endoscopy

Utilizing an endoscope, this technique allows visualization of internal body cavities. Surgical polarimetric endoscopy, a recent advancement, has been employed for the detection of laryngeal cancer. The year 2023 saw the launch of Olympus’s EVIS X1™ endoscopy system, marking a substantial stride in endoscopic technology​. The convergence of artificial intelligence and robotics with endoscopy is a trend to watch, as these technologies are driving further advancements in this domain.

Robotic Surgery

Robotic surgery, once a futuristic idea, has become a reality with its application spanning across various surgical domains, including cardiothoracic, colorectal, urological (in particular with EDAP TMS’s FocalOne® robotic HIFU solution), general, gynecology, and head-and-neck surgery, driven by ongoing technological advances. The surgical robotics market, now exceeding $3 billion, is poised for significant growth, with an increased demand for Robotic-Assisted Surgery (RAS) across the globe.

Laser Surgery

Laser surgery employs beams of light to cut, remove, or cauterize tissue, and is hailed for its precision and minimal damage to surrounding tissues. Recent advancements in refractive surgery, such as the rise of Small Incision Lenticule Extraction (SMILE) and the introduction of technically competitive laser systems, mark a paradigm shift in surgical precision, efficacy, and patient outcomes​. Improvements in aesthetic laser devices, including longer dye lives and increased wavelength capacities, contribute to the enhanced precision and accuracy of laser treatment​.

These techniques, each with its unique advancements, contribute to better patient care, faster recovery times, and reduced healthcare costs, showcasing significant strides in the surgical domain.

The Spectrum of Benefits

Minimally invasive surgical techniques hold a plethora of benefits that significantly enhance both patient care and operational efficiency. Here are the key advantages underscored by recent data:

Reduced Recovery Time

Smaller incisions expedite healing, enabling patients to resume normal activities sooner, substantiated by reduced postoperative complications and shorter hospital stays.

Lesser Pain and Scarring

Patients experience less post-operative pain and minimal scarring, contributing to better cosmetic results and an improved recovery experience​.

Lower Risk of Infection

The minimized exposure of internal body structures to potential contaminants lowers the risk of post-surgical infections, aligning with improved postoperative pain control and shortened postoperative hospitalization​.

Cost-Efficiency

Quicker recovery times, lower infection risks, and shorter hospital stays contribute to lower healthcare costs, aligning with the medico-economic benefits associated with MIS​.

Trailblazing Research and Emerging Techniques

The voyage of minimally invasive surgical techniques into new horizons is steered by groundbreaking research. Here’s a glimpse into the contemporary research and emerging techniques that are pushing the boundaries.

Robotic Assistance

The symbiosis of robotics with minimally invasive surgery is escalating surgical precision and control to unprecedented levels. The advent of sophisticated robotic systems is enabling surgeons to perform complex procedures with enhanced accuracy and minimal invasiveness. Recent innovations like the reconfigured robotic arm design, faster docking to reduce operative time, and fluorescence-detection to identify structures and lesions are notable advancements in this domain. Moreover, robotic-assisted surgery has become a popular trend offering prospective benefits to patients like shorter hospital stays, earlier recovery, and less pain, along with operational benefits to surgeons.

Artificial Intelligence (AI)

AI is the torchbearer of predictive analytics and real-time decision support during surgical procedures. It is fostering a paradigm of data-driven surgery, where AI algorithms aid in enhancing surgical precision and optimizing patient outcomes. While not aimed at replacing surgeons but rather at making most use of their experience and knowledge, AI has the potential to revolutionize surgery, particularly in technical skill assessment and integration into surgical robots, which paves the way for improved preoperative planning and intraoperative guidance.

3D Visualization and Augmented Reality (AR)

3D visualization and AR are revolutionizing the way surgeons interact with medical imaging data. Technologies like the XR90 augmented reality-based surgical visualization and navigation platform combine CT imaging with live ultrasound to perform minimally invasive procedures with enhanced precision. AR technology superimposes artificial targets onto a live view of patient anatomy, offering a more intuitive understanding of anatomical structures and enhancing surgical planning and execution.

Telemedicine and Remote Surgery

The combination of telemedicine with minimally invasive surgical techniques is greatly enhancing the application range for remote surgery and consultations. Telementoring, a form of remote teaching in surgery that includes more and more 3D/AR visualization modes, enriches the training options for surgical trainees, while telemedicine addresses some barriers to surgical care, especially in low- and middle-income countries, by providing remote healthcare services.

Advanced Imaging Technologies

Cutting-edge imaging technologies are the linchpin of successful minimally invasive procedures, offering clearer and more detailed visualizations crucial for surgical success. The evolution of medical imaging systems has been rapid, with the integration of artificial intelligence, cloud-based solutions, and mobile technology revolutionizing medical imaging.

Bridging Surgical Frontiers

The significance of minimally invasive surgical techniques extends beyond the operating rooms of developed nations to developing countries where healthcare resources are often limited. Moreover, the global reverberations of advancements in minimally invasive surgery are palpable, with countries like China embracing and investing in these techniques to foster a robust healthcare ecosystem.

VVR medical, a conduit for European innovators in medical technology and diagnostics, facilitates a smooth entry and establishment in the Chinese market, accelerating China market entry through strategic diagnosis, qualification, and efficient commercialization of products and services. This symbiosis of surgical advancements and market access strategies elucidates a promising trajectory towards a global surgical landscape that is not only efficient and effective but also inclusive and progressive, steering the global healthcare community towards a horizon where surgical care is more accessible, less invasive, and profoundly impactful.

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How do you pay for your purchases when travelling in China? The guide, by VVR International

China leads the way in the use of electronic payments in Asia and worldwide

In China, the preferred method of payment has shifted from cash to mobile payment, to the detriment of credit cards. Indeed, China is now the world leader in the use of payment via mobile phone applications. Alipay and WeChat Pay are the main payment methods used by almost the entire Chinese population, whether urban or rural, and can be used to pay for fruit from a street vendor or to buy a plane ticket to Europe.

Electronic payment: essential for accessing certain applications and services

Cash payments are still accepted in theory, with the exception of orders and services linked to applications such as DIDI, a very widespread car-for-hire service in China, equivalent to Uber, or home catering services. These applications can only be paid for by electronic payment. You will therefore not be able to order a DIDI driver without first setting up an electronic payment solution. Note that DIDI can be used directly via Alipay and has an English interface, which is not the case for all applications. In fact, some applications such as Meituan and Ele.me, which sell takeaway food, are still only available in Chinese.

The decline in cash payments in all sectors of the Chinese economy

It should be noted, however, that the majority of vendors (taxi drivers, grocers, etc.) and businesses (restaurants and others, etc.) strongly prefer to be paid by Alipay and WeChat Pay rather than in cash.

In theory, international bankcards are accepted in shops, restaurants and hotels in major cities such as Shanghai, Beijing, Shenzhen and Guangzhou, but as terminals accepting international cards have been used very little or not at all over the last 3 years, this is no longer possible.

Electronic payment is now available to foreigners.

Historically, these 2 methods of payment were only available to holders of a bank card issued by a Chinese bank, which made travelling in China increasingly complex for non-resident foreigners.

To make your journey easier and ensure that you can make payments in all circumstances, it’s advisable to opt for one of the electronic payment options: WeChat Pay and Alipay.

Since August 2023, these methods have finally been accessible to foreigners who do not have a Chinese bank account! It is now possible to register for Alipay or WeChat Pay with :

  • a non-Chinese telephone number
  • foreign passport details
  • an international bank card

… Finally, create an Alipay and/or WeChat Pay account. Once you’ve done that, you can use these 2 applications for your everyday purchases.

The exchange rate applied to your transactions is set by the bank issuing your bank card. However, some functions, such as money transfers or red envelopes (an option for sending gifts to contacts, echoing the tradition of red envelopes given to children for the Chinese New Year), may not be accessible with a foreign bank card.

Before signing up for WeChat Pay and Alipay

  • Before registering for one of these applications, make sure that you are able to receive the verification codes by SMS that will be sent to you when you create your account (if not, you will need to obtain a Chinese SIM card).
  • It is possible to register from abroad, but identity verification must be carried out in China, as the face scan function is not available in some countries.

Practical installation guide : ALIPAY

  1. Download the application and sign up for the international version
  2. Add your bank account by pressing “add now”, then let the application guide you through the registration process.
  3. Scan the retailers’ QR codes or present your personal QR code to pay.

Practical installation guide : WECHATPAY

  1. Install WeChat on your phone (or make sure you have the latest version, update if necessary) then register with your phone number or log in.
  2. Activate Weixin Pay: to do this, click on “Me” – “Service” then “Wallet” in the application. You can also activate Weixin Pay by clicking on Me – settings – general – tools – weixin pay at the bottom of the screen.
  3. Enter your details and add a card by going to the Wallet tab and then pressing “add a card” to add your card. You will need to accept the terms of use and follow the steps to complete the identity details (if you are using a passport for this step, you will receive a notification prompting you to upload a copy of your ID to the app). Finally, press “Next” and follow the instructions in the application to add your card.
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